Someone gives you a choice between two items, seemingly identical. Their only difference is that one is dark and dull, the other is bright and shiny. Which one would you choose? A tarnished penny or a gleaming one? The odds favor the latter. Food stylists and advertisers know this well. Look at any magazine spread and see how the careful lighting adds to the appeal of ordinary foods. There is probably no food item that better epitomizes the concept of a ‘shiny’ food than candy. Think glossy lollipops, satiny Mike and Ikes, gleaming M&M’s . . .
Candy manufacturers value eye appeal and they do get their candy to shine. How do they do it? What do they use to achieve their goal? In the industrial world, it is called shellac and in the candy
community it is known as confectioner’s glaze. What is confectioner’s glaze? Where does it
originate? How is […]