Washington Jewish Week, July 2009

“The kosher consumer has an influence in the marketplace that goes way beyond actual numbers,” said Dr. Avrom Pollak, president of STAR-K, which certifies as kosher everything from major appliance to food, alcohol and some prescriptions. For example, Dr. Pollak said, Orthodox Jewish households spend a lot more time, attention and money on their kitchens than other American consumers, which is why 14 major home appliance brands have sought kosher certification from STAR-K.”